New Arrivals
Step into our new collection, soft lights, and effortless style come together. Follow our journey from local roots to global runways, one piece at a time.
On SALE
A moment to slow down and find something you missed. Past collections, timeless pieces — now within easier reach.
Collections
Each collection tells a chapter of our story — shaped by place, feeling, and the women who wear them.
Flora Magnifica
An ode to nature at its most powerful and poetic.Flora Magnifica unfolds as aliving landscape of oversized blooms,lush greenery, and flowing silhouettesthat move with quiet confidence. This collection captures the moment when nature is no longer delicate , butmagnificent.Bold florals expand freelyacross soft fabrics, creating pieces thatfeel alive, expressive, and effortlesslyfeminine.Designed for the woman whoembraces beauty in its fullest form,Flora Magnifica is not inspired by agarden , but by nature in bloom withoutboundaries.
Ethereal Botanica
Ethereal Botanica is inspired by the quiet elegance of nature’s untouched beauty — a poetic fusion of delicate botanicals and soft earth tones. Each piece evokes a dreamlike connection to the natural world, crafted in luxurious natural fabrics like pure silk and linen, celebrating both softness and strength in a timeless aesthetic.
Aura
Botanical Aura is a poetic tribute to the quiet elegance of nature. This collection captures the essence of blooming gardens and golden sunlight through flowing silhouettes, organic fabrics, and painterly floral motifs. Soft shades of ivory and marigold radiate warmth, while voluminous sleeves and airy hemlines evoke effortless femininity. Designed for the woman who carries light and grace wherever she goes — this collection is an ode to her aura.
HOW WE CREATE
The creative process at BY HAÓ is rooted in a deep passion for timeless beauty and the art of craftsmanship. Every piece begins with a vision — refined through emotion, detail, and intention — then brought to life by skilled artisans in Italy. The result is a collection where quality meets meaning, and every stitch tells a story of elegance and purpose.