About Us
After years of handpicking exceptional pieces from top global designers and bringing them to discerning customers through HAO Selection, Hessa launches BY HAÓ — a luxury womenswear label rooted in timeless elegance, and uncompromising craftsmanship.
BY
HESSA
ABDULLAH AL-
OBAID
Founded by Hessa Abdullah Al-Obaid, the visionary behind the curated fashion platform HAO Selections, BY HAÓ marks the next chapter in her fashion journey.
A love letter to elegance, written in fabric and form.
BY HAÓ’s first collection is a curated wardrobe of 17 distinctive pieces — each crafted in Italy, designed to command quiet attention. From fluid silhouettes to structured tailoring, every detail is intentional, every thread speaks. This is contemporary occasion wear for women who dress with emotion, who see clothing as identity — not trend.
OUR VISION
To redefine modern elegance through emotion, identity, and craft.
At BY HAÓ, we believe true luxury lies in meaning — not excess. Our vision is to create timeless fashion that resonates beyond trends: pieces that reflect the strength, complexity, and individuality of women everywhere. Rooted in classic codes and inspired by global culture, BY HAÓ invites women to wear their stories — beautifully.
OUR MISSION
An elevation of femininity.
A powerful ode to women everywhere, an embodiment of values, and a celebration of craft. Founded in classic elegance and confidence, BY HAÓ brings a sense of occasion to every moment – from daytime chic to evening events.
OUR VALUES
Cultural relevance
We design for the modern world, creating fashion that speaks to today’s culture-savvy consumers who value authenticity
Quality and craftsmanship
From concept to creation, each piece is crafted with precision and passion, delivering trending yet timeless appeal.
Empowered femininity
Blending sophistication with subtle sensuality, we inspire women to own their narratives and embrace their multifaceted roles with style.
Classic elegance
Inspired by a legacy of classic style codes and faultless craftsmanship, we reimagine heritage concepts, creating pieces that honor the past while embracing the future.
HOW WE CREATE
The Art of Timeless Creation.
The creative process at BY HAÓ is rooted in a deep passion for timeless beauty and the art of craftsmanship. Every piece begins with a vision — refined through emotion, detail, and intention — then brought to life by skilled artisans in Italy. The result is a collection where quality meets meaning, and every stitch tells a story of elegance and purpose.